Chappelle & Associates Handbook

Table of Contents

  • Mission
  • Business Description
  • Business Organization
  • Business Model
    1. Business Model Canvas
    2. Production
    3. Value Proposition
    4. Target Market Segment
    5. Distribution Channel
    6. Customer Relationship
    7. Value and Resource Configuration
    8. Core Competency
    9. Affiliation Partners
    10. Cost Structure
    11. Revenue Stream
    12. Human Resources
  • Marketing Strategy
    1. Target Market
    2. Pricing
    3. Promotion
      1. Google AdWords
      2. Facebook Boost
      3. LinkedIn
      4. Social Media Posts (Hootsuite)
      5. Blog Posts
      6. Campaigns
      7. Google Analytics
    4. Sales
  • Products
    1. Business Process Analysis & Needs Assessment
    2. Software
      1. Software Development
      2. Software Installation
    3. Training
    4. Ongoing Customer Service
    5. Web Development
      1. Search Engine Optimization (SEO)
      2. Web Hosting
    6. Custom System Development
      1. Zapier Application Integration
      2. Networking
    7. Forms
      1. Fillable Forms
      2. Online Forms
  • Operational Functions & Responsibilities
    1. Sales/Consulting
    2. Promotion
    3. Documenting prospect and client information (CRM)
      1. Acquiring new business lists from cities and counties
    4. Client Solution development and Research
    5. Associate Determination and Selection
    6. Associate Collaboration
    7. Project Price Development
    8. Proposal Preparation
    9. Contract Preparation
    10. Project Strategy Development
    11. Project Coordination
    12. Client Training
    13. Billing
    14. Prospect and client communication
    15. Bookkeeping
    16. Industry and Trend collection,
    17. Data storage and organization
    18. Management Report Preparation
    19. Procurement
    20. Employee Training
    21. Hours and Project Cost Tracking
    22. Customer Relationship Management
    23. Forms Administration
    24. Website Administration
      1. Content Management
      2. New User Registration
      3. Blog Updates
  • Social Media Administration
    1. Facebook
    2. LinkedIn
  • Online Tools
    1. Zapier
    2. Wufoo
    3. FreshBooks
    4. Insightly
    5. Google AdWords