Running your own business can be challenging, and you are sure to always have loads of things on your to-do-list. However, this shouldn't be an excuse as far as online visibility is concerned. Starting with your website, it's crucial you are well positioned online with a big and professional destination that proves to your prospective customers that you are a serious business and makes them want to do business with you. With this in mind, take a look at the following reasons why owning a website is of utmost importance.
The way most people search and check out stores as well as other small businesses these days goes beyond just taking a stroll down main street. With the constant visit to Google, Yahoo, Yelp, Bing, and other internet sites, customers are always looking for where to purchase their next item. Ensure that your business has a presence on all of these places by taking the first step, which is having a website – but having a presence on other online search engines, review sites and other places online, your business may be selected for customer review. Aside from having the URL of your website, make sure your phone number, address and email can be seen clearly and easily. You wouldn't be wrong if you include social media links, either, but don't add them if you are not active on social media.
At this point there is no doubting the fact that if you have no website, you are leaving plenty of money on the table as the chances of customers finding you and choosing whether to do business with you is reduced. However, it is better not to have a website at all than to have a bad site. While not having a website means an opportunity lost in some ways, a bad website could be worse as it projects your business in a bad light. With the availability of lots of template based websites these days, such as shopify.com, which you can use to customize your own unique business website, there's no excuse for you to put up a below par website. If the website you have on the internet for the world to see isn't one you are proud to promote, pull it down immediately. Having a bad website is worse than not having a website – and come to think of it; neither is it good for business.
Whether you run your business all on your own or have a team of 100 employees working for you, your website should give visitors the impression that you have a dedicated team of professionals running it. The key here is "giving the impression" versus actually having someone who is dedicated to updating and running the website every day. Having a website that is done professionally, looks attractive, functions properly and gives visitors a great user experience as well as raises their desire to want to do business with you is crucial.